Here’s a little secret that all the most successful salespeople already know: Phone prospecting is more effective today than ever before. Why? Because so many of your competitors are focused on prospecting emails that they’re neglecting the game of telephone.
If you work in marketing at a small-to-medium-sized company, chances are you also dabble in sales, HR, admin, data, developing . . . whatever hat (of so many) you need to wear that day.
What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how.
Kim Scott, co-founder of Candor, Inc., has built her career around a simple goal: Creating bullshit-free zones where people love their work and working together. She first tried it at her own software startup.
About 6 months ago I decided that I was going to build a SaaS company from scratch. I had recently sold my company and found myself in discussions with a number of startups around making angel investments.