9 content marketing tools you need to know
If you work in marketing at a small-to-medium-sized company, chances are you also dabble in sales, HR, admin, data, developing . . . whatever hat (of so many) you need to wear that day.
How Experiential Marketing Works: 7 Enlightening Tips
What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how.
Radical Candor — The Surprising Secret to Being a Good Boss
Kim Scott, co-founder of Candor, Inc., has built her career around a simple goal: Creating bullshit-free zones where people love their work and working together. She first tried it at her own software startup.
Here’s How I Built and Launched a SaaS Company For Less Than $40k
About 6 months ago I decided that I was going to build a SaaS company from scratch. I had recently sold my company and found myself in discussions with a number of startups around making angel investments.
YouCanBook.me’s Bridget Harris on bootstrapping your business
What can busking teach us about bootstrapping a startup? If you ask Bridget Harris, the two experiences aren’t so different. Bridget, who in a previous life was could be found busking in London’s Covent Garden and in tube stations, is the co-founder and CEO of You Can Book Me.