In some reaches of the product development world there is a fascination with the idea that products can nearly design themselves through an iterative process of development, testing, and incremental improvement. This is what I call “design Darwinism.
Cognitive Overhead
David Lieb knew his company Bump was going to take off when strangers dressed up as the app for Halloween. While at the University of Chicago, he built the app so he could more easily exchange contact information with new classmates by physically bumping their phones together. Bump was no blip.