David Lieb knew his company Bump was going to take off when strangers dressed up as the app for Halloween. While at the University of Chicago, he built the app so he could more easily exchange contact information with new classmates by physically bumping their phones together. Bump was no blip.
If you work in marketing at a small-to-medium-sized company, chances are you also dabble in sales, HR, admin, data, developing . . . whatever hat (of so many) you need to wear that day.
What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how.
LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform. It might seem a little bit intimidating.